The BA (Hons) Business Administration (BBA) course will develop students’ intellectual and practical skills and will promote the development of students’ ability to analyse, synthesise and evaluate business principles in a wide range of appropriate contexts. The main aim of the BBA course is to provide a contemporary and dynamic programme of study which gives students knowledge and understanding of fundamental subjects and prepares them for a wide range of careers in business. A central feature of this course is the development of students’ lifelong learning skills including self-evaluation and reflection with the aim of placing students in the best position to make informed decisions about their future professional career.
The course will provide an integrated business curriculum to enable students to explore and examine key concepts and principles and link the multi-disciplinary subjects of business coherently and in the context of the real business world. By doing this, it is specifically intended to engage the students fully in their studies, increase their motivation and raise their aspirations to be successful throughout their course and in the future. A feature of the BBA course at Level 6 is to offer three distinct pathways - Marketing, International Business and Finance in order to appeal to the widest possible market and allow for suitable progression from various Level 4 and 5 equivalent qualifications, for example, the Edexcel or ATHE Higher National Diploma in Business.